Your serum’s ingredients depend on the individual needs of your skin. When you take our 3-minute skin quiz, our algorithm and our skin experts will formulate your personalized skin care products using the best combination of ingredients to achieve your goals. And after finishing the skin quiz, you will see the full ingredients list.
We only use ethically sourced ingredients of the highest quality. On our ingredients page you can learn more about the selection, safety, and validation of our ingredients.
All our products are fragrance-free, sulfate-free, paraben-free, and contain no mineral oils. Additionally, aepell is entirely cruelty free. We never test our products on animals. To ensure the quality of our ingredients, we follow the strict requirements of the EU Cosmetics Regulation. But we go one step further. We created a No-Go-List of ingredients that are suspected to be harmful for humans or the environment and made sure you will never find any of them in your personalized skin care products.
How to use
For best results, we recommend you apply your serum in 4 easy steps.
1. Cleanse: Gently clean your face and don’t dry it afterwards. Make sure to always apply your serum to damp skin, so your skin can properly absorb your serum and to avoid pilling.
2. Apply: Apply your serum evenly to your entire face, neck and décolleté.
3. Massage: Massage from nose to ears, from forehead to ears and from chin towards cheeks. The massage stimulates the blood flow in your skin, allowing the serum to penetrate your skin deeper and the highly concentrated substances to work their magic.
4. Action: Now your skin is ready for moisturizer.