Clean Ingredients

Every ingredient used in your personalized aepell product combines effectiveness, tolerance, and pleasure of use with complete safety.

Woman confident because of a holistic and personalized skincare routine.

Step 1

Selection Process

The ingredients in your aepell product are selected with the utmost care. First comes the research. All our ingredients are tested through, and validated by, multiple clinical trials and studies. Based on the evidence and results, we decide if the ingredient meets our high standards. If we can’t back it up, it doesn’t make it into your product.

Step 2

Safety Check

The safety of each ingredient is tested in accordance with to the strict requirements of the EU Cosmetics Regulation. But we don’t stop there. Our commitment to providing clean and safe products far exceeds legal requirements. In addition, we have a no-go-list of substances that may not be used in aepell products.

Step 3

Ingredient Approval

Each ingredient is approved by our team of experts (including dermatologists, pharmacists, and chemists) before it makes its way into your formulation and your aepell products.

Step 4

Ingredient Validation

Effectiveness, tolerability, and shelf life are comprehensively tested. If the ingredient meets our strict requirements, it gets final approval and can be used in your personalized aepell product.

Our No-Go List

Our commitment to only offer clean and safe products goes far beyond industry norms. We’re not satisfied with merely providing “non-toxic” products. Our goal is to ensure that every ingredient in your aepell product plays a positive role in your health. This is why we have restrictions that go beyond the European Cosmetics Regulation, already known as one of the strictest and safest in the world, and ban ingredients that are possibly harmful to your health or the environment. Those ingredients are often added to products to make them more pleasant to use, improve their scent or give them a longer shelf life.

Sulfate-free

Paraben-free

No Mineral Oils

Fragrance-free

Your personalized skin care concept.

Complete our 3-minute skin quiz to start your journey towards healthy skin.

The following ingredients are NOT used in your aepell products:

1,4-dioxane is not a cosmetic ingredient. It is a by-product of ethoxylation and can be found as an contaminant in ethoxylated substances. It is often found as an contaminant in foaming products (cleansers, shampoos, shower gels, …). 1,4-dioxane is linked to cancer, organ toxicity and birth defects.

(Methyl Cellosolve)

2-Methoxyethanol is used as solvent in cosmetic products. Is is linked to skin irritation, cell damage and mutation, neurotoxicity and developmental toxicity.

Aminomethyl propanol is used to stabilize cosmetic products. It is a pH adjuster and a buffering substance. Aminomethyl propanol is linked to reproductive and developmental toxicity, may cause skin irritation, and may form carcinogenic nitrosamines.

Benzalkonium chloride is used as preservative, anti-microbial agent, and surfactant (produces foam) in cosmetic products. It is a severe skin, eye and respiratory irritant and triggers allergies.

Butoxyethanol is used as fragrance additive, solvent and to control viscosity in cosmetic products. It is linked to cancer, reproductive toxicity and skin irritation.

BHA is used as an antioxidant and preservative in cosmetic products. It is linked to endocrine disruption, organ-system toxicity, developmental and reproductive toxicity, cancer, and skin irritation.

BHT is used as an antioxidant and preservative in cosmetic products. It is linked to skin irritation.

(monoethanlamine (MEA), diethanolamine (DEA), triethanolamine (TEA), etc.)

Ethanolamines are used to stabilize cosmetic products. They are pH adjuster and buffering substances. Ethanolamines are associated with allergies, can cause skin irritation and form carcinogenic nitrosamines.

(ceteareth-20, sodium laureth sulfate, ammonium laureth sulfat, emulsifying wax, polyethylene glycol (PEG) compounds, polysorbate-20, etc.)

Products with ethoxylated ingredients can be contaminated with 1,4-dioxane, which is linked to is linked to cancer, organ toxicity and birth defects.

EDTA is used to stabilize cosmetic products. EDTA very persistend and not easily degradable, therefore it is problematic for the environment.

(DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea , quaternium-15 , sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol, etc.)

Formaldehyde and formaldehyde-releasing compounds are used to preserve cosmetic products. Formaldehyde is linked to cancer and allergies.

Hydroquinone is used as skin lightner/bleacher in cosmetic products. It is linked to cancer and organ-system toxicity.

MIT and CMIT are used as preservatives in cosmetic products. They are linked to lung toxicity, allergic reactions and possible neurotoxicity.

(petrolatum, petroleum jelly, paraffin oil, white petrolatum, etc.)

Mineral oils are used as moisturizers in cosmetic products. If not fully refined they can be contaminated with poly-cyclic aromatic hydrocarbons (PAHs) which are linked to cancer.

(micronized zinc oxide, nano zinc oxide, micronized titanium dioxide, micronized quartz silica, etc.)

Nanoparticles are often used as sunscreens or preservatives in cosmetic products. Their very small size gives them special characteristics that are beneficial for cosmetic products. Until today nanoparticles are not sufficiently researched. They are possibly harmful to humans as well as the environment.

Parabens are used as preservatives in cosmetic products. They are are associated developmental and reproductive toxicity and may cause endocrine disruption, cancer and trigger allergies.

Phenoxyethanol is used as preservative in cosmetic products. It is linked to organ-system toxicity and skin irritation.

(DBP, DEHP, DEP, DMP, etc.)

Phtalates are used as solvents in cosmetic products. They are linked to endocrine disruption, developmental and reproductive toxicity, and cancer.

Polyacrylamide is used as stabilizer in cosmetic products. Products containing polyacrylamide may be contaminated with acrylamide. Acrylamide is linked to cancer.

(PEG Compounds)

PEG compounds are used to influence the consistency of cosmetic products. They are produced through ethoxylation. Products with ethoxylated ingredients can be contaminated with 1,4-dioxane, which is linked to is linked to cancer, organ toxicity and birth defects.

Polysorbates are used as emulsifiers in cosmetic products. They are produced through ethoxylation. Products with ethoxylated ingredients can be contaminated with 1,4-dioxane, which is linked to is linked to cancer, organ toxicity and birth defects.

Animal derived ingredients are always problematic. Even if no animal has to be harmed to obtain some of these substances, we are not able to ensure animal welfare. For this reason, we have decided to completely avoid animal derived ingredients.

Mercury and mercury compounds are used as antimicrobial agents in cosmetic products. Mercury is neurotoxic and toxic to the organ-system.

Resorcinol is used as acne treatment in cosmetic products. It is linked to allergies, skin irritations, and endocrine disruption.

(dimethicone, cyclomethicone, cyclopentasiloxane, etc.)

Silicones are used in cosmetic products as moisturizer and to create a pleasant skin feeling. Some silicones are associated developmental and reproductive toxicity and may cause endocrine disruption. They are very persistent and not easily degradable, therefore they may accumulation in nature and build up in the food chain.

Sodium lauroyl sarcosinate is used as skin conditioner, emulsifier, and surfactant (produces foam) in cosmetic products. It may form carcinogenic nitrosamines.

SLS and SLES are used as surfactants (produce foam) in cosmetic products. They are produced through ethoxylation. Products with ethoxylated ingredients can be contaminated with 1,4-dioxane, which is linked to is linked to cancer, organ toxicity and birth defects.

Coal tar is used as colorant and anti-dandruff agent. It causes cancer and is linked to organ-system toxicity.

Cosmetic products often list fragrance as ingredient on the label. Fragrance is a mixture of chemicals which are not individually disclosed. Many of them those chemicals are linked to serious health problems such as cancer, reproductive and developmental toxicity, allergies and sensitivities.

(musk ketone, musk xylene, galaxolide, tonalide, etc.)

Synthetic musks used in cosmetic fragrances. Synthetic musks are often listed as fragrance, they are rarely individually disclosed on the label. They are linked to disruption in cell function and endocrine disruption.

Triclosan and triclocarban are used as antimicrobial agents in cosmetic products. They possibly harmful to humans and the environment. They are linked to endocrine disruption, bioaccumulation, and the emergence of resistant bacteria. They may be toxic to aquatic environments.

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